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About Nelson Naturals

The Original Zero Waste Toothpaste

In a world where we are constantly bombarded by marketing, new products, and the idea of convenience, we feel it’s important to create products that customers can feel good about consuming.

Plastic-Free is one of Nelson Naturals main company ethos and has been since day one way back in 2012. With our newest product Crush & Brush, we are proud to offer fully biodegradable packaging in place of the traditional plastic toothpaste tubes we all grew up with. We are actively helping to divert millions of plastic tubes from our oceans and landfills, while simultaneously raising awareness of the negative impacts of single use plastics.

We have end to end waste reduction measures implemented throughout our manufacturing process and all of our shipping and packing materials are paper-based, 100% plastic-free, and repurposed whenever possible. 

But it’s not just the packaging that matters, it’s what’s inside that really counts!

The average person will spend close to 1500 hours of their life brushing their teeth. Two minutes, twice a day really does add up!

Most people who use conventional toothpastes don’t even realize what they are putting into their bodies. There are a plethora of ingredients in store brand toothpastes that have nothing to do with your oral health, and everything to do with cutting costs.

When we started out, it was extremely important to us that we left out these questionable and toxic ingredients and used only clean, food grade ingredients.

We have stood by that belief, and as we continue to grow and evolve that remains a pillar in our company philosophy.

We encourage you to think outside the tube and give Nelson Naturals a try today!

And if you are still on the fence, please check out OUR GUARANTEE which will make this a very easy decision!